Property Value

To rent your property, the asking price is critical in attracting potential tenants. Too low and you could loose thousands of pounds, too high and nobody comes to view.

Contrary to popular belief Letting Agents do not set property prices. All they do is estimate a reasonable asking price of a property based on their knowledge of the property market. At the end of the day tenants determine the price of a property based on what they are willing to pay.

Follow the steps below and you will be able to easily price and set your asking price like the professional letting agents. When setting your property price do not be tempted to inflate your price as this will simply drive tenants away and your home will take longer to lease.

Review local property papers.

This will give you a rough estimate of the rental value of your property.

Letting Agents window

Look in your local Letting Agents window will help you to further refine the price of your property.

Review the big property sites.

This is the quickest and easiest. Search for similar properties to let in your post code on the big property websites. List them out and subjectively position your property against them. This is your competition and tenants will be comparing your home with these similar properties. If you feel your property is worth more, ensure you can justify why in the description.

Look for similar properties to let in your area at the following websites. Over 90% of all properties on the market are on these property sites.

Photographs

If no picture of your property is present, then the first question a potential tenant asks for is, 'Do you have a picture of the property?'

Therefore you can add a picture several ways to your advert.

1. If in digital format upload during the creation of your advert or at anytime from within 'Your Account'.
2. Send digital format by email referencing your property to photos@houseladder.co.uk
3. If only got hard copy you can send then in the post to FREEPOST RLZR-JTGY-YHLL, Houseladder Ltd, PO Box 184, Whitstable, Kent, CT5 3WF

referencing your property, then we will scan, upload and then return the photos to you. Make sure that you have the negatives of the photos as we cannot be responsible if the post looses the photos.

The main photos that tenants are looking for are the following.

1. Front of house
2. Bathroom
3. Kitchen
4. Master Bedroom
5. Garden

and any other special features of your property.

Property Description

A good advert will have a summary of the property details at the top which will include the key points. Then below this will be a paragraph for each room that will specify the dimensions of the room and a brief description. Click here for advert example (new window). We also advise to make sure you have covered the following questions as these are some of the most common questions that tenants ask.

1. Whether you accept DSS.
2. Whether you allow pets.
3. Whether it is furnished.
4. Who is responsible for the Council tax and how much it is. See Upmystreet (new window) which provides statistics like council tax.